Let me fix your leaky product onboarding.
I'll help you build an onboarding experience that adds an extra $1M of self-serve revenue in 12 months.
THEÂ PROBLEM
Your onboarding is leaking customers that you spent time and money acquiring.
60% to 80% of your users abandon your product after the first day of signing up.
Your trial-to-paid conversion rate is below the industry average (< 7%).
Customers are not engaging with key product features that drive retention.
"We earned every dollar back tenfold working with Ramli."
We paid thousands of dollars to work with Ramli, and we earned every dollar back tenfold.
Ramli gave our team an actionable strategy and roadmap to improve our onboarding, reduce the number of steps in our welcome flow, and increase our trial-to-paid conversion by 100%.
THEÂ ONBOARDINGÂ GROWTHÂ SPRINT
Work directly with me to solve your biggest onboarding challenges.
I'll build a habit-forming onboarding experience.
THEÂ DELIVERABLES
Get everything you need to turn users into lifelong customers.
1. A detailed journey map of your improved product onboarding flow
2. A Figma file of your onboarding designs with ready-to-use copy
3. Implementation support for your revamped onboarding experience
❤️ Testimonials from over 51 world-class B2B leaders
"Ramli gave our team an actionable strategy and roadmap to reduce the number of steps in SparkToro's entire onboarding flow."
"Ramli facilitated a workshop for our Zapier onboarding growth team, and he was amazing! He gave us clarity, confidence, and alignment."
"Ramli has hands down one of the best onboarding roadmap to customer success. He'll help you reduce your time-to-value from weeks to minutes."
THEÂ OUTCOME
Reduce your time-to-first-value to a few minutes (not hours or days) of signing up.
For self-serve products, you may see your trial-to-paid conversion increase by 2-3x.
More customers become loyal champions resulting in upsell opportunities and higher CLV.
Who is Ramli John?
And why is he the expert who can help you build a habit-forming onboarding strategy?
Ramli John
I'm Ramli John, the founder of Delight Path.
For over 17 years, I've worked in growth and onboarding from startups (ProductLed) to scale-ups (Appcues) and enterprise companies (GoDaddy).
I'm the bestselling author of the book Product-Led Onboarding. In it, I share the EUREKAÂ framework used by fast-growing B2B SaaS companies like Mixpanel, Snappa, and Outsystems. You can read it online for free!
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With over 35,000 copies sold worldwide, my book has become the go-to guide for thousands of B2B leaders looking to build an onboarding strategy that turns their users into lifelong customers.
As an activation and retention growth consultant, I'm on a mission to help as many B2B SaaS companies build delightful and habit-forming onboarding experiences.
On a personal note, I live in Toronto, Canada, with Joanna (my wife), Zane (two-year-old toddler), and Ro (5-year-old dog).
"An expert at crafting the perfect onboarding experience."
Ramli provides a detailed, practical strategy to crafting the perfect product onboarding experience.
Before you can get users HOOKED on your product, you have to first ensure they start using it. Ramli is an expert who can provide a detailed, practical strategy to crafting the perfect product onboarding experience.
Frequently Asked Questions
What is an "Onboarding Growth Sprint" exactly?
An Onboarding Growth Sprint is an focused collaboration designed to transform your product onboarding experience within just 12 weeks. Unlike traditional consultancies that drag projects out for months, I tackle your onboarding challenges with precision and urgency.
During our three-month partnership, I'll map your current onboarding journey, identify critical friction points, design a seamless user experience, and deliver a complete implementation roadmap.
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You'll receive my dedicated expertise focused entirely on building an onboarding experience that dramatically reduces time-to-value and increases your customer lifetime value.
The result? An onboarding process that converts more trial users into paying customers and turns new customers into loyal advocates.
What do I get during the Onboarding Growth Sprint?
During the Onboarding Growth Sprint, you'll get a Figma file and Google Doc that includes:
1. A map of your new customer onboarding flow.
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2. Wireframes for your in-product onboarding experience with ready-to-use copy and UI patterns (i.e., empty states, checklists, hotspots, etc.)
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3. Implementation support of your revamped onboarding experience, including creating Product Requirement Documents and/or guidelines for tools like Appcues, Pendo, etc.
How long does the process take?
Most of my engagements are three months long with the expressed goal of improving one or two onboarding KPIs, which could include trial-to-paid conversion rates, activation rates, and time-to-value.
What's the investment for the Onboarding Growth Sprint?
The Onboarding Growth Sprint is a three-month engagement with the expressed goal of turning more of your new users into lifelong customers. The investment is at least $7,500 per month, totaling $22,500 for the complete program that will transform your user onboarding experience and improve conversion rates.
There's no recurring work?
Yes, each Onboarding Growth Sprint is delivered as a complete, standalone service. However, the journey to product-led growth rarely ends with onboarding alone.
Many of my clients return for additional focused sprints throughout the year to tackle new growth challenges as their business evolves. After mastering the initial onboarding experience, we might focus on:
- Expansion Revenue Sprints: Strategically introducing your premium features and upsell opportunities to existing customers
- ‍Retention Experience Sprints: Creating systems that reduce churn and increase customer lifetime value
- ‍Product Adoption Sprints: Driving deeper usage of key features that predict long-term customer success
- ‍Cross-Product Onboarding: If you offer multiple products, developing seamless pathways between them
Each sprint follows the same high-intensity, results-focused methodology—3 months of dedicated attention on solving one critical growth challenge at a time. This approach delivers faster implementation and clearer ROI than traditional ongoing consulting relationships.
What kind of companies do you generally work with?
I typically work with growth-stage B2B startups and larger organizations with some form of sales or customer success interaction in the purchase and onboarding process.
I also work with product-led B2B companies with a pure self-serve onboarding process that have a team that regularly talks to their customers. If needed, I can help them develop a deeper understanding of their best customers first through user research.
I have worked with some B2C companies, but generally only where the product is a considered purchase (i.e., it requires some form of sales or customer success interaction in the onboarding process).
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On the other hand, I generally don't work with very early-stage, pre-revenue startups.
Do you work with B2B and B2C companies?
I mainly work with B2B companies. For 17 years, I worked for and with companies that sold to businesses.
I have worked with some B2C companies, but generally only where the product is a considered purchase (i.e., it requires some form of sales or customer success interaction in the onboarding process).
Do you offer a package for early-stage post-revenue startups?
Since it'll be the same amount of work on my end, I don't have a special package for early-stage companies.
‍Note that I don't work with pre-revenue or very early-stage companies.
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At that stage, the founders should (as Paul Graham said) "do things that don't scale." That means onboarding customers one-on-one via live calls. I recommend you read my book Product-Led Onboarding to understand better how to build a habit-forming user onboarding experience.
Will you write the copy for my onboarding emails or create polished, on-brand designs?
No, it doesn't include copy for onboarding emails and on-brand designs that you can hand off to your engineering team.
The deliverables of the Onboarding Growth Sprint are the messaging guidelines and strategy for your onboarding communications and a Figma file with low-fidelity onboarding wireframes, which includes a loose suggested layout of the section (i.e., text on the left, picture on the right).
I've partnered with onboarding copywriters and designers to help you with this. I'm happy to make recommendations.
How do we get started?
If you'd like to move forward, grab a spot on my calendar. After we chat briefly, I'll send a lightweight contract and payment link. Once you sign and pay, I'll send additional scheduling links for your 90-minute Onboarding Strategy Sprint Workshop.
