Let me fix your leaky product onboarding.
I'll identify the bottleneck in your onboarding and build a new one that turns more users into lifelong customers... in 3 weeks or less.
WHATÂ YOU'LLÂ GET
Everything you need to onboard and delight new customers.
A map of your new customer onboarding flow tailored for your product.
Wireframes with ready-to-use copy for your in-product onboarding experience.
Messaging guidelines for onboarding emails and (if it applies) sales/CS outreach.
❤️ Testimonials from over 51 world-class B2B leaders
"Ramli gave our team an actionable strategy and roadmap to reduce the number of steps in SparkToro's entire onboarding flow."
"Ramli facilitated a workshop for our Zapier onboarding growth team, and he was amazing! He gave us clarity, confidence, and alignment."
"Ramli has hands down one of the best onboarding roadmap to customer success. He'll help you reduce your time-to-value from weeks to minutes."
THEÂ PROBLEM
Are you dealing with this?
60% to 80% of your users abandon your product after the first day of signing up.
Customers are not engaging with key product features that drive retention.
After going through you onboarding, customers feel  confused and frustrated.
THEÂ ONBOARDINGÂ GROWTHÂ SPRINT
Work directly with me to solve your biggest onboarding challenges.
Here's how the Onboarding Growth Sprint works...
I'll build for you a habit-forming onboarding experience.
THEÂ OUTCOME
You'll delight, engage, and keep customers coming back.
Reduce your time-to-first-value to a few minutes (not hours or days) of signing up.
For self-serve products, you may see your free-to-paid conversion increase by 2-3x.
More customers become loyal champions resulting in upsell opportunities and higher CLV.
Who is Ramli John?
And why is he the expert who can help you build a habit-forming onboarding strategy?
Ramli John
I'm Ramli John, the founder of Delight Path.
For over 17 years, I've worked in growth and onboarding from startups (ProductLed) to scale-ups (Appcues) and enterprise companies (GoDaddy).
I'm the bestselling author of the book Product-Led Onboarding. In it, I share the EUREKAÂ framework used by fast-growing B2B SaaS companies like Mixpanel, Snappa, and Outsystems. You can read it online for free!
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With over 35,000 copies sold worldwide, my book has become the go-to guide for thousands of B2B leaders looking to build an onboarding strategy that turns their users into lifelong customers.
As an activation and retention growth consultant, I'm on a mission to help as many B2B SaaS companies build delightful and habit-forming onboarding experiences.
On a personal note, I live in Toronto, Canada, with Joanna (my wife), Zane (two-year-old toddler), and Ro (5-year-old dog).
🚀 Better onboarding equals faster growth—it's that simple.
We paid thousands of dollars to work with Ramli, and we earned every dollar back tenfold.
Ramli gave our team an actionable strategy and roadmap to improve our onboarding, reduce the number of steps in our welcome flow, and increase our trial-to-paid conversion by 100%.
Let me fix your customer onboarding in 3 weeks or less.
Work with one of the world's top onboarding experts to delight, engage, and keep your customers coming back and using your product.
one-time payment
What's included:
* For early-stage, post-revenue startups, it's $7,500. See the FAQs below for more details.
Frequently Asked Questions
What do I get at the end of the Onboarding Growth Sprint?
By the end of the Onboarding Growth Sprint, you'll get a Figma file and Google Doc that includes:
1. A map of your new customer onboarding flow.
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2. Wireframes for your in-product onboarding experience with ready-to-use copy and UI patterns (i.e., empty states, checklists, hotspots, etc.)
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3. Messaging guidelines for onboarding emails and (if it applies) sales/CS outreach.
How long does the process take?
The Onboarding Strategy Sprint should take two to three weeks.
However, this timeline depends on how quickly your team can provide feedback. Be prepared to sync with your team in a timely manner to keep the final stage of the process moving forward.
What kind of companies do you generally work with?
I typically work with growth-stage B2B startups and larger organizations with some form of sales or customer success interaction in the purchase and onboarding process.
I also work with product-led B2B companies with a pure self-serve onboarding process that have a team that regularly talks to their customers. If needed, I can help them develop a deeper understanding of their best customers first through user research.
I have worked with some B2C companies, but generally only where the product is a considered purchase (i.e., it requires some form of sales or customer success interaction in the onboarding process).
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On the other hand, I generally don't work with very early-stage, pre-revenue startups.
Do you work with B2B and B2C companies?
I mainly work with B2B companies. For 17 years, I worked for and with companies that sold to businesses.
I have worked with some B2C companies, but generally only where the product is a considered purchase (i.e., it requires some form of sales or customer success interaction in the onboarding process).
What's the investment for the Onboarding Growth Sprint?
The Onboarding Growth Sprint is a one-time investment of $12,500 USD for one product.
Some companies have multiple products. For example, HubSpot has the following products: Marketing Hub, Sales Hub, Support Hub, Operations Hub, and Commerce Hub.
If they wanted to work with me for two products, it'd be $12,500 for the first product (e.g., Marketing Hub) and $8,000 per extra products (e.g., Sales Hub), for a total of $20,500.
Do you offer a package for early-stage post-revenue startups?
For companies with 10 or fewer full-time team members (including the founders) OR generate less than $1 million in annual revenue, the investment for the Onboarding Growth Sprint is $7,500.
‍Note that I don't work with pre-revenue or very early-stage companies.
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At that stage, the founders should (as Paul Graham said) "do things that don't scale." That means onboarding customers one-on-one via live calls. I recommend you read my book Product-Led Onboarding to understand better how to build a habit-forming user onboarding experience.
Will you write the copy for my onboarding emails or create polished, on-brand designs?
No, it doesn't include copy for onboarding emails and on-brand designs that you can hand off to your engineering team.
The deliverables of the Onboarding Growth Sprint are the messaging guidelines and strategy for your onboarding communications and a Figma file with low-fidelity onboarding wireframes, which includes a loose suggested layout of the section (i.e., text on the left, picture on the right).
I've partnered with onboarding copywriters and designers to help you with this. I'm happy to make recommendations.
How do we get started?
If you'd like to move forward, grab a spot on my calendar. After we chat briefly, I'll send a lightweight contract and payment link. Once you sign and pay, I'll send additional scheduling links for your 90-minute Onboarding Strategy Sprint Workshop.
Do you offer monthly growth or CX advisory services?
Yes, I do.
It's typically only for companies that have gone through my Onboarding Strategy Sprint. In those cases, I provide implementation and execution advice for the onboarding and growth strategy we create during the Onboarding Strategy Sprint process.
But, I have worked as a growth and CX advisor with companies that have a solid growth and onboarding strategy.
If you're interested, you can grab a spot on my calendar.
