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    Grow as a product leader navigating AI alongside peers at your level

    Stop figuring this out alone. Join a private community of vetted VPs, Directors, and Heads of Product comparing notes on what's actually working—with AI, team structure, and strategy.

    Product Leaders Lab MembersProduct Leaders Lab MembersProduct Leaders Lab Members

    The pressure to "do something with AI" is real

    Product leaders aren't struggling because they lack skill. They're struggling alone. AI tools, shifting expectations, delivery pressure—these are easier to navigate when you're surrounded by people who truly get it.

    When you're going it alone

    Even experienced product leaders find themselves:
    Stuck in execution with no space to think strategically
    Lacking a trusted network to validate decisions around AI
    Pressured to "do something with AI" with no clear direction
    Feeling isolated as the only one who understands the role
    Carrying the emotional weight of uncertainty alone

    When you've found your people

    You're supported by a community that helps you:
    Carving out space to think strategically — not just execute
    Getting clarity on which AI bets are actually worth making
    Having a trusted network to pressure-test decisions with
    Feeling less isolated with peers who truly get the role
    Leading with more confidence and less second-guessing

    THE PRODUCT LEADERS LAB

    Build your personal board of advisors with other experienced product leaders

    You don't need another AI course or program. 
    What you need is a trusted circle of peers at your level to compare notes on what's working with AI, ask hard questions, and figure out what's real versus hype.

    Peer Pods

    A group of 5–7 product leaders, carefully matched by our team. You meet once a month in a guided session by our team so you can show up and focus on the conversation.
    Compare notes on what's actually working with AI
    Pressure-test decisions before you make them
    Talk through the hard stuff with people who get it
    Phase 1 - The Onboarding Growth Sprint
    01

    I'll audit your current onboarding experience.

    The Onboarding Growth Sprint kicks off with a 90-minute onboarding audit session with 3 to 6 of your team members. We'll review:
    What success looks like for your customers.
    The onboarding metrics that you currently track.
    Points of friction and confusion in your onboarding.
    I'll also review some of your sales and onboarding call recordings that you may have.

    Team Workshops

    Expert-led, hands-on sessions your whole team can join together. Upskill your product, design, and engineering teams. Some examples of past Team Workshops:
    Claude Code for PMs: From Prototype to Production
    Buiding AI Agents to Accelerate Product Development
    Validating AI Prototypes with User Research Quickly

    Co-Lab Roundtables

    Monthly sessions with other product leaders from across the community, worldwide.
    Meet and build relationships with peers outside your usual circle
    Bring a live challenge you're wrestling with
    Leave with fresh angles and options you hadn't considered
    EUREKA Framework - Step 5 - Analyze the onboarding strategy.
    03

    I'll deliver the new onboarding experience to your team.

    After two to three weeks, I'll host a 75-minute consulting session with your team to review the onboarding strategy. You'll get:
    A comprehensive onboarding strategy.
    Messaging guidelines for new customer communication.
    In-product onboarding wireframes with ready-to-use copy.
    I'll give you everything your team needs to build an onboarding process that delight and keep your customers coming back.

    The Lab

    A private community hub where you can bring the real questions you're wrestling with

    Member Intros

    Regular 1:1 pairings with other product leaders inside the community to build your network of product leaders

    The Library

    On-demand access to practical tools, frameworks, recordings, workshop replay

    I was feeling lost as a product leader. Then I found the Product Leaders Lab. It's a focused group where you can actually learn from your peers. I've been loving it!

    Joseph King
    Sr. Director of Product at Crucial Learning

    You're a fit for the Product Leaders Lab if...

    You're in a senior-level product role

    You're a Director, Head of Product, VP, or Group PM responsible for real decisions—especially around how AI fits into your product, workflows, or roadmap.

    You feel the pressure to "figure out AI"

    There's an unspoken expectation to move fast, but no shared understanding of what's actually worth doing. You want peers to compare notes with, not just another list of tools.

    You're looking for a trusted circle of peers

    You're looking for product leaders who can pressure-test decisions, share what's actually worked (and what hasn't), and talk openly about the hard parts of the job.

    You feel isolated at the top

    You're often the only one in your org who truly understands your role—and you're ready to find people who actually get it.

    ❤️ Testimonials from Product Leaders Labmates

    Rand Fishkin
    "No more guessing what's real with AI."

    I'm trying to figure out what's hype and what's real with AI—I don't know where we stand unless I talk to other companies. I joined so I can compare notes with peers at my level.

    Greg Leach
    Sr. Director of Expansion Revenue, 7shifts
    "Peers solving the same problems."

    I joined to deepen my craft as a senior product leader, sharpen my strategic thinking, and learn from a community of peers who are solving similar scaling and leadership challenges.

    Vrushali Patil
    Director of Product Management,
    S&P Global
    "The fastest path to undersanding AI"

    This has become my fastest path to understanding how AI is changing the discipline. Every conversation gives me something concrete I can bring back to my team at Zynga.

    Stephen Levy
    Director of Product,
    Zynga

    Everyone seems like they're flexing their AI muscles. It's exhausting. The Product Leaders Lab is a breath of fresh air, where people who love this craft and care about their customers actually connect.

    Christine Itwaru
    VP of Product and Design

    MEMBER BREAKDOWN

    Learn more about your future peers

    Where some of our members work

    Members by job seniority

    Pie chart showing Product Leaders Lab membership by job seniority. VPs make up the largest segment at 43%, followed by Directors at 39%, Head of Product at 11%, and Founding or Principal PM at 8%Pie chart showing Product Leaders Lab membership by job seniority. VPs make up the largest segment at 43%, followed by Directors at 39%, Head of Product at 11%, and Founding or Principal PM at 8%

    Members by geography

    Pie chart showing Product Leaders Lab membership by job seniority. VPs make up the largest segment at 43%, followed by Directors at 39%, Head of Product at 11%, and Founding or Principal PM at 8%Pie chart showing Product Leaders Lab membership by job seniority. VPs make up the largest segment at 43%, followed by Directors at 39%, Head of Product at 11%, and Founding or Principal PM at 8%

    Members by company size (# of employees)

    Bar chart showing Product Leaders Lab membership by company size. Scale-ups with 51–250 employees make up the largest segment at 30%, followed by Startups with 0–50 employees at 26%, with Mid-market companies of 251–999 employees and Enterprise companies of 1,000 or more employees each at 22%.Bar chart showing Product Leaders Lab membership by company size. Scale-ups with 51–250 employees make up the largest segment at 30%, followed by Startups with 0–50 employees at 26%, with Mid-market companies of 251–999 employees and Enterprise companies of 1,000 or more employees each at 22%.

    Meet the founder đź‘‹

    Ramli John Picture

    Ramli John

    Founder, Delight Path
    Hi friend, I’m Ramli. 👋🏽 I’m here to make product leadership feel a little less lonely, and a lot more sustainable.
    ‍
    Over the past 17 years, I’ve worked across startups and enterprise companies, I’ve helped teams build products, scale onboarding, and navigate the messy middle between strategy and delivery. I’ve also written two books (Product-Led Onboarding and Eureka) that have been used by thousands of product teams around the world.
    ‍
    But the conversations I’ve had with dozens of product leaders recently are what pushed me to build this peer community.
    ‍
    I kept hearing the same thing again and again:
    • “I’m tired of firefighting.”
    • “I can’t keep up with AI and shifting expectations.”
    • “I have no space to think strategically.”

    Different leaders. Different companies. Same reality.
    ‍
    The truth is: you don't need another framework or AI playbook. You need peers who get it.
    ‍
    That’s why I created the Product Leaders Lab.

    How do you join The Lab?

    Submit an application to join. The Lab is intentionally small and curated, with new spots opening 2-3 times a year.

    Attend your Welcome Call with Ramli John. We'll talk through your goals and introduce you to other Labmates.

    Join monthly Peer Pod sessions, where we'll facilitate structured discussions to navigate challenges together.

    PRICING

    Join the Product Leaders Lab

    The Product Leaders Lab is application-only. Ramli personally reviews every application to ensure quality over quantity.
    ‍
    New spots open just a 2-3 times a year, with spots for only 20 new members. Join the waitlist to be the first to know when the next batch opens.

    * Many companies offer an L&D or education budget that covers the cost of the membership. You'll get a receipt that you can submit to your team for reimbursement.

    Frequently Asked Questions

    What makes this different from other product communities?

    Most communities focus on the craft of product. This one focuses on the practice of leadership. It's where you zoom out, think strategically, and find peers who understand what it's like to sit in your seat — not another framework or tool list.

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    What happens inside the community each month?

    Each month includes Co-Lab sessions where you bring live challenges to peers, team workshops to upskill your team on AI, and Lab Talks from top product leaders. Your Peer Pod also meets monthly for honest, off-the-record conversations.

    î ‘

    What is a Peer Pod?

    A small group of 5-6 vetted product leaders, thoughtfully matched by role, challenges, and goals. This is your trusted inner circle — where you bring real problems, pressure-test decisions, and get honest feedback from people who truly get it.

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    Can I expense this through my company or learning budget?

    Yes. Many members use their professional development budget to cover membership. You'll receive an itemized receipt you can submit for reimbursement.

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    Where is the Product Leaders Lab hosted?

    In Circle, available on desktop and mobile. Everything lives in one place — community discussions, Peer Pod sessions, events, and the Library.

    î ‘

    How much time do I need to commit?

    There's no minimum time commitment. Some members drop in a few times a month, others participate more actively through Peer Pods, Co-Labs, and team workshops. Even a small, consistent presence leads to meaningful connections and ideas you'll keep coming back to.

    î ‘

    Is the Product Leaders Lab right for me if I'm not a people leader?

    Maybe. The Lab is designed for product leaders operating at a function, portfolio, or strategic level. There are some members who are senior ICs or founding PMs without direct reports. What matters is the scope of your influence, not whether you manage people. Apply and Ramli will personally review your application.

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    What if I don't love it?

    We're confident you'll find value, but if it's not for you, you can cancel your membership anytime in your account settings.

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    What times are the community events?

    Most live events run between 11am–3pm ET to accommodate members across North America and Europe. Peer Pods are matched by time zone so you're always meeting with people at a convenient time. If you can't attend live, recordings are always available inside the community.

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